What is trending in the skincare industry.. and why DMK isn't following it.

Daria Gapska
Sep 1
2 min read

Every week, there's a new skincare trend.

Slugging. Skin flooding. Skin cycling. Cryotherapy facials. Glass skin. Brat girl. Clean girl. Barrier-boosting. Barrier-breaking. 💆🏻‍♀️🧖🏻‍♀️✨🌿

You name it, it’s trending.

And as clients scroll TikTok and Instagram, many come into clinic asking about the latest viral hacks or “miracle” products.

So, how do you answer these questions, without dismissing their curiosity or undermining your clinic’s credibility?

Here’s the truth: Trends come and go. Skin function doesn’t. 🧬

And that’s exactly why DMK doesn’t follow trends. It follows structure, function, and results.

The Problem With Trends

Trends are built for clicks, not for skin. 🚩

They often:

Focus on quick fixes rather than long-term skin health
Encourage overuse or layering of too many products
Ignore individual skin conditions and history
Often contradict basic skin science

What works for a 19-year-old influencer with zero inflammation and genetically flawless skin is not going to work for your 35-year-old client dealing with hormonal acne or a compromised barrier.

What Is Trending That You Can Talk About 💭

As a clinic, you don’t have to reject trends entirely—you can talk about them through the DMK lens. Use trends as a conversation starter, then redirect it to what really works.

Here’s how:

1. Barrier repair

The concept of barrier repair is having a moment.. which is good!

But DMK has always focused on rebuilding skin from the inside out.

Use this trend to explain why DMK’s Enzyme Therapy, beta-glucans, and EFAs aren’t just trending, they’re clinically necessary.

Say this:"Everyone’s talking about barrier repair now, but it’s been the core of DMK’s philosophy for over 40 years." 💡

2. Minimalist routines

People are overwhelmed by 10-step skincare. That’s a great opening to talk about how DMK prescriptions are tailored, not overloaded.

Say this:"We don’t do trend-based routines—we do skin-based routines. DMK focuses on what your skin needs, not what’s trending online." 🫧

3. Ingredient awareness

Clients are becoming more ingredient-savvy. That’s an opportunity to educate them—not just about what’s in a product, but why it matters and how the skin processes it.

Say this:"Some ingredients are popular online because they sound good—but your skin can’t even absorb them. DMK uses formulations that the skin recognises and can actually use." 📝

How to Talk to Clients About Trends

Don’t dismiss or mock trends outright. Stay respectful, informed, and confident.

Acknowledge their curiosity: “I saw that too—it’s interesting, isn’t it?”
Ask about their goals: “What are you hoping to improve in your skin?”
Redirect to function: “Let’s focus on what’s happening underneath your skin. That’s where real results happen.” 📈

Bottom Line: Real Skin Health Isn’t Trendy, It’s Clinical

DMK doesn’t chase trends because it doesn’t need to.

The skin hasn’t changed, so our approach doesn’t either.

By focusing on skin revision, barrier function, and internal balance, DMK gives your clients real, lasting change, not fleeting improvements or filters.

So yes, you can engage with trending topics. Just make sure you're always anchoring them back to your clinic's expertise—and DMK's proven methodology. ⚙️